DO YOU KNOW WHAT SUV STANDS FOR?

Opportunity. However if you looked on Google you will find the technical term is Sport Utility Vehicle (SUV) and these models are gaining a lot of customer interest online as web visits soar.

Sophus3 & LinkedIn’s recent research into SUV intenders revealed some interesting statistics to help the Automotive Industry get to grips with audience targeting.

The pandemic has brought a lot of changes, but one of the trends it has fuelled among the people across the country is staycations. This has led to more interest in SUVs. Owning a SUV means to some customers they can bring all the essentials and luxuries on trips away, SUVs brings them space, safety, comfort and supports the lifestyle they want to live.

The research revealed the Big 5 European markets, UK, France, Germany, Italy and Spain that 49% of visits to automotive brand sites are for SUVs, 9 million visits. So what can Automotive manufacturers do with this information? Are brands SUV content and strategy up to scratch? Is your SUV content easily reachable on all platforms as customer interest rises high? Today SUVs also means Electric and Hybrid (Plug-in), are the industry doing enough to target the audience with so much choice on the market?

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