The Automotive industry is undergoing unprecedented change, and this transformation brings challenges for both employees and stakeholders. It inevitably results in more work and pressure on top of usual role responsibilities. However, one stakeholder who cannot be allowed to suffer during this time is the customer, and it takes leadership to ensure this remains a priority.

Extended Reality (XR) technologies blur the lines between virtual and real-world environments, creating a world where users can interact with computer-generated elements in real-time. For those new to the subject, Extended Reality (XR) is a collective term for Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR).