From the moment you wake up and check your smartphone, ask Alexa to add milk to the shopping list, or drive to work using vehicle technology such as Lane Assist, you are using Artificial Intelligence (AI). Whether we realise it or not, AI is consistently used in our daily lives but what does it mean for Learning and Development (L&D)?

As the automotive sector transforms from a product-led industry to one that sells a mobility service, the spotlight on Customer Experience is intensifying.

OEMs, for example, are evolving from businesses that simply wholesale a product, to offering a range of products and services direct to customers. In addition, these products and services continuously improve, and updates can be deployed rapidly through over-the-air software technology. Some upgrades might be tweaks, but they can also take the form of more significant, first-to-market innovations that enable a brand to gain a competitive advantage, such as Advance Driver Assistance Technology.

A learning experience is quite simply an opportunity where a person learns something new that sticks! Yet often a planned learning experience can fall short and is, in fact, unmemorable. This can be for a multitude of reasons but is often because the learner has not been considered, and if we want learners to remember something we need to understand why it matters to them.

Marketing and Learning & Development may seem to be completely different functions, but in fact, they share many common goals.

The ultimate the goal of marketing is to influence behaviour, and beyond the most simple product information, the same goal applies to learning & development, especially with the focus more and more on developing soft skills and improving the customer experience.