Kia - Electric Vehicle Fast Facts

Challenge

With ever more complicated technologies being built into vehicles and the increased complexity of the vehicles themselves, Kia Motors Europe (Kia) needed a simple yet effective way to explain these technologies quickly and easily to a broad multi-market audience.

Solution

The KIA Electric Vehicle Fast Facts was produced by PHM for Kia as part of a series of animations that described in clear and concise detail how different vehicle technologies work and the benefits of these technologies to customers.

Our instructional designers and 3D artists worked closely with Kia to gain an in-depth understanding of Kia’s electric vehicle design and functionality. This knowledge was then visually translated by our team to produce a clean, simple but highly engaging animation. We also worked directly with Kia’s European markets to create language versions of the animation quickly and cost-effectively.

Outcomes

The Electric Vehicle Fast Facts was well received by both Kia and the various European markets who commissioned their own language versions.

To find out how we can help you communicate complex technologies quickly and easily contact us now.